Introduction
Social media is a computer-based technology that facilitates sharing of ideas, thoughts, and information through virtual networks and communities. Social media marketing managers are responsible for developing web-based marketing strategies for their companies.
The most popular social media platforms are:
- You Tube
- Snapchat
- Tik Tok
- Facebook is one of the widely used apps in the world, with 2.41 billion active users monthly. That’s almost a third of the world’s population.
- Twitter is the ideal social media platform for the best customer services. User can choose to read the tweet of their interest like sports, news, movies etc. Twitter has nearly 335 million monthly active users.
- Instagram is also one of the widely used social media platforms that is popular with the millennial and gen-z. Users can share images, videos, live videos and stories. The most recent feature of Instagram is the IGTV which supports long videos. There are 1.22 billion monthly active users on Instagram.
- YouTube is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day, and hundreds of hours of video content are uploaded to YouTube servers every minute. Youtube has approx 2 billion users, and every business can have its channel for promoting its product & services. Depending on the target audience for your business, these platforms can help you leverage your brand.
- Snapchat is a multimedia app where users can do instant messaging, video chat and streaks. The most appealing feature of Snapchat is the filters. Monthly active users are 225 million.
- Whatsapp has 1.5 billion monthly active users. It is a messaging app used by people in over 180 countries.
Is it a dynamic Career?
Social media marketing jobs are one of the fastest-growing job opportunities. According to a State of Social 2019 report by Buffer, 89.3% of markets said social media is very important or somewhat necessary to their overall marketing strategy. It is a form of internet marketing that involves creating and sharing content on social media to achieve marketing and branding goals. It helps in immediate interaction and customer feedback; businesses can respond to their customers right away and know their views and ideas about their products and services.
Why is digital marketing important?
From Facebook to Instagram to TikTok to Google, you can almost use any social media platform for digital marketing. Digital marketing is the key to the expand your business. As our world become more digital, it is becoming more important for businesses to get online and have a digital presence for their consumers to find them. News travels fast on social media, may it be good or bad. Experts say that developing and managing an online reputation is the role of a Social Media Marketing Specialist. In this role an expert can stay on top of what is being said about their brand.
Best suited people for a career in digital marketing:
Digital marketing is a rapidly growing and evolving career path. As more communication channels become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career possesses certain personality qualities.
Passionate: having deep knowledge and a desire to learn is an imperative part of a digital role. You would ideally be interested in learning and educating yourself.
Patience: It is important that as a part of this industry, you will be managing the expectation of stake holders in the business.
Goal-oriented: Should have short term and long-term goals.
Innovative: Creativity and innovation go hand in hand. In a digital role, it will be a part of your role to come up with new ways to strategize and innovate the way you think about brands and branding. You should also bear in mind that you will be catering to different audiences and will have to come up with new and ingenious ways to speak with them.
Sociable: Being able to speak with many people is a quality that will take you far in this industry, not only because you will be speaking with many stakeholders but also as a networking professional in the industry that will help you go far in taking your personal brand to the next level.
Types of Digital Marketing Services
Search engine optimization
(SEO)
SEO is a service of digital marketing that drives a large audience.
SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO: To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic
You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Orange computers when you’re a farmer selling Oranges, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Key strategies of SEO include:
· Keyword research · Link building
· Content creation · Mobile SEO
These SEO strategies will help you get your website to appear eventually on top of search engine results pages (SERPS).
Search Engine Marketing (SEM)
While SEO focuses on obtaining organic traffic, SEM aims to boost your site’s rankings quickly. The goal of SEM is to improve conversions and reduce the cost per conversion. It also involves pay-per-click (PPC) advertising, a marketing method that relies on paid ads to boost conversions quickly.
Content Marketing
Content marketing refers to creating quality content to attract potential customers and provide them with valuable information. A simple yet effective example of content marketing is blogging. You can create a blog that will serve as a hub of information for your audience and strengthen your relationship with readers. You can create content in different forms, such as:
· Blog
· Case studies
· White papers
· Ebooks
· Videos
· Infographics
Social Media Marketing
Social media is a game-changer in the digital marketing industry. Every digital agency in Singapore is using social media to promote its business. Social networks like Facebook, Instagram, and Twitter have active user bases, making them the perfect marketing platforms for any brand.
The purpose of social media marketing is to connect with your target audience. To do so, you need to choose the right social media platform for your business. For example, if you want to engage with consumers, Facebook is a good choice because of its broad range of users from different age groups. To conclude: social media is a growing industry and for the right person is a great industry to grow in.
Education Requirements for Social Media Marketing Specialist
Social Media doesn’t require a specific degree or diploma, favouring experience above anything else, but there are different avenues if you’re interested in this career path. Often brands will hire a social media expert who has hands-on experience conversing, engaging and working with various social media channels and can exhibit strategic thinking across different social media platforms. Or you can do an online course that will equip you with the ability to become more than your job description and expose your career path to broader roles.
It will open wider opportunities for you; you’ll be able to increase your earning potential with a certificate from the world’s leading university.
Here are some jobs that you can get in social media marketing include
· Content Manager
· Social Media Specialist
· Digital Media Supervisor
· Engagement Coordinator
· Social Media Analyst
· Online Community Manager
· Public Relations Manager
· Digital Marketing Manager
Conclusion
Social media has so many applications. It allows stories or events that began locally to gain global or worldwide attention; this allows to become a fantastic platform to connect the world and spread information faster than ever. Digital Marketing is a futuristic career. It is projected to be an industry with the highest paying jobs in the next few years.
About Author
Anaum Imran is an aspiring young intern with H2OBLuelife. She is a social media enthusiast and IT student who has joined H2OBluelife to learn and polish her already acquired marketing & branding skills.
