Have you ever wondered if your brand truly speaks for the values of your consumer or convey the message your consumers want to hear?
Well, it is not easy to create a brand identity that truly reflects the values of your brand. It is not simply your logo or the colours you choose, although those are extremely important elements, there is much more to a brand identity than the appearance.
Your brand identity comprises of many elements that represent your brand, including your colour palette, font, logo and the words you choose to communicate with your customers. It is total perception you create in the way it feels and speaks. And in some cases, even smells. Popular brands today use a ‘sensory’ experience for your consumers. It is all a way to engage your customers. For e.g. Lego made Lego Land and their toys are an immersive experience for their target audience,
Did You Know
McDonalds French Fried have a smell that trigger an emotion when people walk by onae. It is one of the ways they capture the senses of their target audience.
What does it take to create a solid brand identity?
Never mind your current positioning, it is imperative that you be clear on your brands identity as we move forward into a digital, omnipresent world. There are many ways to build a memorable brand, that helps bridge the gap between the brands and your target consumer.
Here are some ways you can make you brand memorable.
Colour Theory
Did you know different colours represent different values. Like the colour blue invokes a feeling of trust and reliability. Think, financial institutions like ANZ or VISA or Citi Bank or American Express, even personal care brands like Oral-B and Crest and automobile companies like Volkswagen or Ford invoke that feeling of stability by telling us their product is reliable.
Blue colour also has a calming effect on your body. Think about it, when you are making a big financial decision, to think clearl;y and chose your banking partner, your nerves need to be calm and stable by feeling safe.
Another example of colour theory is the colour Red, probably the most common colour found in brands. This colour represents excitement and youth. So brands like Netflix, CNN, YouTube, Nintendo, Coca-Cola. These are all brands that represent youthfulness and excitement.
Values
What are your brands most core values and why? Think about what are the words that you want people to associate with your brands, and are you communicating it with your target audience? It is one thing to claim your values on your website, think about it and show up as that in your communication with your audience everyday.
Creative Proposition
Let’s say that you are a financial service provider, what is that one value that sets you apart from every other player in the market or who you believe to your competition. In short, why should the customer bring their business to you and not to someone else. How do you show up in front of your target audience to make the chose you.
Learn more about Creativity in Branding from the experts here: https://h2omagazine.online/?p=255
We are H2O Blue Life, we help brands, and people reach their personal and business goals. If you need help with branding, marketing and sales as a young or an established entrepreneur, get in touch with us today to grow your brand.
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